Marketing

Content campaign plan

Use this to turn one campaign goal into a usable content plan without asking the AI for a vague calendar.

Before you start

  • A campaign goal
  • Target audience or customer segment
  • Offer, launch, or message to support
Focus on one step at a time
10 min active prompt time

Write the campaign brief

Start by forcing the audience, promise, proof, and constraint decisions into one brief.

Inline prompt text

Campaign brief builder

campaign-brief-prompt.md80 tokens · 0.3 KB
You are a senior content strategist. Create a campaign brief from these notes. Inputs: - Campaign goal: - Audience: - Offer or message: - Proof points: - Channels available: - Constraints: Return: - Audience problem - Core promise - 3 message angles - Proof needed for each angle - Channel fit notes - What not to say

Deliverables

  • Campaign brief
  • Message angles
  • Channel fit notes

Tips

  • Do not ask for content ideas before the brief is clear.
  • Name what the campaign should avoid.
12 min active prompt time

Create the anchor article

Use the linked Prompt when the campaign needs an article or guide as its main asset.

PromptSEO blog-post outlineFits when search intent matters for the campaign.

Deliverables

  • SEO outline
  • Search intent notes
  • Draft structure

Tips

  • Skip this step for campaigns that are not article-led.
  • Keep the outline aligned to the campaign promise.
14 min active prompt time

Generate channel variants

Turn the anchor message into platform-specific drafts without flattening every channel into the same copy.

Inline prompt text

Channel variant drafts

channel-variants-prompt.md89 tokens · 0.3 KB
You are a channel editor. Turn this campaign brief into channel-specific content drafts. Inputs: - Campaign brief: - Anchor article outline or core message: - Channels: - Brand voice: Return: - 3 LinkedIn post drafts - 3 short email subject lines and preview lines - 5 social post hooks - 2 newsletter angles - Notes on what changes by channel and why

Deliverables

  • Channel drafts
  • Hooks
  • Email subject lines

Tips

  • Ask for variants by channel, not one generic version.
  • Keep claims consistent across every format.
8 min active prompt time

Sequence the campaign

Arrange the pieces into a short sequence that a real team can execute.

Inline prompt text

Campaign sequence

campaign-calendar-prompt.md59 tokens · 0.2 KB
Build a 2-week content campaign sequence. Inputs: - Campaign brief: - Available content assets: - Channels: - Team capacity: Return a simple table with: - Day - Channel - Asset or draft needed - Goal of the touch - Owner - Reuse notes

Deliverables

  • Two-week campaign sequence
  • Reuse notes

Tips

  • Sequence by audience readiness, not by content format.
  • Leave room for review and edits.
6 min quick pass

Create the weekly review loop

Define what you will check so the campaign can improve after launch.

Inline prompt text

Weekly campaign review

review-loop-prompt.md64 tokens · 0.2 KB
Create a weekly campaign review template. Inputs: - Campaign goal: - Channels: - Metrics available: - Qualitative signals: Return: - 5 metrics to review - 5 qualitative signals to capture - A weekly summary format - Decisions the review should trigger

Deliverables

  • Review template
  • Decision triggers

Tips

  • Include qualitative feedback, not only clicks.
  • Tie each metric to a decision.