8 min active prompt time
Clarify the offer
Define the audience, promise, proof, and action before asking for page copy.
You are a conversion strategist.
Create a landing page offer brief.
Inputs:
- Product or service:
- Target audience:
- Pain or desire:
- Primary action:
- Proof points:
- Objections:
Return:
- One-line offer
- Target audience summary
- Main promise
- Proof points
- Objections to address
- CTA recommendation
Deliverables
- Offer brief
- CTA recommendation
Tips
- Do this before section copy.
- Separate proof from claims.


